Utilize image personalization in PrintShop Mail!
Atlas and DirectSmile have teamed up their expertise to allow PrintShop Mail users to benefit
from the advantages brought forth by image personalization with the development of a plug-in that allows
connectivity between both applications.
What is image personalization?
Image personalization is the ability to dynamically add conditional text to background images, opening
unique opportunities for creative designs with variable contents. It allows for the design and production
of outstanding direct mail pieces which capture the attention of customers through a combination of
individualization and emotion.
This helps users to increase the impact and ROI of marketing measures and develop new business opportunities
in the VDP area. Personalized Images add "emotional power" to paper, making Direct Mail campaigns more
attractive and increasing facts retention, which leads to higher response rates and affiliated sales.
With perfect integration of variable text in high quality photo designs you are ready to create the
print products that amaze customers and boost response rates.
Start creating emotions
Imagine… the impact of a direct mail campaign that uses fully personalized background images with the
recipient’s first name written in sand or snow or even with each letter integrated into pieces of clothing
hanging from a clothes line.
Imagine… the increase in affiliate sales by being able to show the recipient what their promotional
items will look like with their logo engraved on it beforehand.
Imagine… the response rates for invitations to an event when the printed invitations portrays each and
every recipients’ name flowing in red wine being poured in a glass.
Imagine… the success of a direct mail piece for a travel agency inviting their customers to a beautiful
escape under a bright sky and shinning sun with the recipients’ first name written up in clouds.
The possibilities are endless!
Click here for more examples of applications for image personalization.
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